As consumers for men's clothing, we struggled to find things we were looking for:  Cool shirts that are flattering but still fit, slim-wallets, work bags that were fun, etc... We also asked other men if they were experiencing the same thing.  We learned they were in the same boat -- a lot of the stuff out there was the same old, same old. 

Now we know men.  And we know how they shop (being consumer behaviour experts).  And we know style.  That's why we decided to stop complaining about the lack of cool clothing and accessories available and do something about it.  So we started creating those pieces that we and other men were looking for.  Which is how Viktor and Muse was born.  

Take our Man-Kits which are designed to provide a unique and thoughtful gift experience but also to do the heavy lifting for most guys who struggle with creating an outfit on their own -- we've put together handsome combinations of our shirts, ties, pocket squares, accessories, etc... so you have an auto-pilot solution to looking good. Our work in consumer behaviour suggested men are confident in finding stuff they like but less confident about what and how they wear it. 

which one of you is viktor and which one is muse?

Not a week goes by where this isn't asked.

Viktor is:  A son.  A brother.  A dad.  A Husband.  A boyfriend (not at the same time as husband, that's just wrong).  A hard worker.  A car guy.  A weekend warrior.  A fan.  A guy who watches TV.  A guy who works hard.  A guy who likes to look good.  A guy who eats donuts.  Viktor is you.

Muse is: the reason Viktor wants to look good and be a better man.  Let's get handsome together.

Our Difference

We follow a simple philosophy; Minimal Effort. Maximum Style Results.

We want to make your life easy, without sacrificing your style. Plus, if you ever have any style questions, just send us an email, and we'll be happy to help (free of charge).

We really care, and we want to make sure you are happy with your orders. If for any reason you are not happy with your order, just send us a note, and we can figure it out (within 30 days).   ...but we're pretty sure you'll be happy with your order.


Got an idea?

If you have an idea for a new product, a particular shirt pattern, a particular design, or anything at all, please let us know.  We'd really like to hear from you.

And if you needed any proof that we're listening to you, check out our V&M Proper Magnetic Collar Stays 5 pk (thanks Pat) and our El Presidente Pocket Square 4-pack (if you're like Aaron, you can't get enough of these).